Sparkling Ice TikTok Campaign

At IZEA, I spearheaded the paid media portion of the Sparkling Ice TikTok campaign in December of 2019. I was able to work directly with the social media platform to get Sparkling Ice control of their branded account and verify it. We promoted two pieces of influencer content on TikTok's beta programmatic buying platform and achieved a CPM of $2.82 and CPC of just $0.29.